The oenotourism is the sharing of the passion for wine between the tourists and the producers. In China, this branch of tourism in not very exploited but has a promising future. Your next visit of Shanghai may pass through a wine cellar, you never know!
On which principles is oenotourism based?
The oenotourism is more than just a visit of a wine cellar. It is also discovering a whole new universe. The experience starts by getting to know the viticultural region in a general manner. The tourists make stops in the viticultural domains where the winery owners propose a wine degustation. The sessions of oenologic initiation or advancement allow to know a bit more about the wine or the region and its characteristics. China is the entry to the world wine scene in a spectacular way. This country has become the world‘s seventh wine producer with fifth biggest vineyard.
In China, the oenotourisme is a network that regroups several wine professions and is supported by the government. There is no law to infringe its development. Other activities linked to tourism in China benefit from the oeotourism as the accommodation is taken care of by hotels associated with the project or located directly in the viticultural domains. The owners of restaurants are also associated with the oenotourism as wine and gastronomy go always together. The domain od Dragon Seal also proposes a wine cellar visit accompanied with a degustation.
Learning about the wine professions during an oenologic voyage in China
Degustation, wine making, vineyards, viniculture are parts of an oenologic voyage. The initiation courses of oenology are generally open in private schools or in a wine cellar. In China, this initiation to the degustation has become easily accessible since many towns, viticultural regions and holiday centers propose it.
The region in also valued since its wine is a part of its heritage. Tourists ally the culture and the discovery of wine during the visit. Concerning the Shanghai wine project, 5 years from here, the wine routes will benefit from the local visitors but will open to wine enthusiasts from all over the world. While waiting for this, to give you a closer look at oenotourism, you can already visit the islan of Reunion and visit the Chai de Cilaos which is the first European vineyard in southern hemisphere. To help you during your voyage on this island, follow this link.
The oenotourism: an interesting activity for tourists and for producers
Oenotourism develops an interest of tourists for the universe of wine. The domains profit from the visits since 9 out of 10 visitors buy wine during the degustation sessions, and also the Chinese consumption of wine is increasing.
The Chinese government plans the plantation of more than 500,000 Ha of vineyards in Shanghai area by 2020 in order to satisfy the increasing demand. In the region of Shandong (between Beijing and Shanghai) one of the best wines of China. It is also in this province where a great part of the country’s wine is produced (1/3 of the total production).
